Therapist Branding Photography Session | Angie Doty | Glens Falls, NY
Meet Angeline Doty, LMHC-D! She’s a thriving mental health therapist and fellow female small business owner running her own private practice in Glens Falls, NY.
As soon as she stepped into the studio with her mom (who graciously agreed to model with us!) I knew we were meant to meet. She has an air of confidence and charisma about her that is contagious.
Angie is currently working on her website with designer John Coleman, and reached out because she wanted to have headshots taken. When I learned what they were for and that she was building a website, I knew we had to do a branding session too. She was going to have a need for detail shots, close up photos, and a few of her interacting with a “client” (enter mom!) So I gently nudged her in that direction, knowing how valuable those photos would be for her.
The difference between a headshot session and a branding session is that headshots are purely just that—portrait photos from the waist up, used for your website, social media, your LinkedIn profile or any other materials. A branding session includes headshots, but offers more: detail photos (books, items with your logo on them, tools of your trade, candid photos of you in action—on a laptop, taking notes, interacting with a potential client, if it makes sense for your business.)
Branding photos offer what I like to call a custom stock library. You come away with a gallery of photos that you can use for whatever you like! Those detail photos are handy for sub-pages on your website, a generic social post, digital ads, or even a billboard, if you’re so inclined!
Thank you so much to Angie and her mom for coming into the studio for this branding session. I felt like the universe put us together for a reason, and I was so thrilled to serve you!
